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The sales call, broken apart

Ranked in the top 1.5% of podcasts worldwide, in 70+ countries. Every episode walks a component of the sales call all the way to the close: plus written breakdowns here on the blog. Whether you're a rookie or a seasoned expert, this show is for you.

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Want straight answers instead of a feed? The Learning Center has plain-English guides to the exact sales moments that make or break a deal — the price objection, “I want to think about it,” the close, and more. Open the Learning Center
September 22, 2026

This Changes Everything: The Door 2 Door Institute Is LIVE

Well, welcome back to Close It Now. Sam Wakefield here. I am so extra excited about this. This is a, a plus episode and an extra one that we're doing here and…

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September 22, 2026

Revolutionizing HVAC: The Matrix Unveiled with Brandon Stowe – Sales Mastery & Beyond

Well, welcome back to the Close it now podcast. I'm excited about this interview because in fact, a little bit of backstory on this one. I reached out to this…

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September 1, 2026

They Said Nothing Would Change,Then Everything Did. The PE episode. | Josh Baca

Welcome back to Close It Now. Sam Wakefield here, and you are in for a special treat today. We've got a return guest today, Mr. Josh Baca himself. Thank you…

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August 21, 2026

Branding Won't Save a Broken Business | Dan Antonelli, Kickcharge Creative

Well, welcome back to Close It Now. Sam Wakefield here. I am so excited about this guest today. He is somebody that you, you may. You probably already know who…

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August 14, 2026

ADHD, Autism, and the Trades | Normalizing Neurodiversity in Home Services | Dr. Matt Vorell

Well, all right. Welcome back to Close It Now. Sam Wakefield here, and I am honored to introduce my guest today. This will be there's several big milestones…

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August 7, 2026

Recognize the 7 Mind Types - How Top Performers Speak Their Customer's Language

Welcome back to Close It Now. Sam Wakefield here. So excited about the guest today. I came across this the other day. For all of you that have listened for a…

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July 17, 2026

The Four Sales You Have to Make Before Anyone Says Yes

Hey, hey, hey. Welcome back. Sam Wakefield, Close it now here. So I've got a question for you, and I want you to really sit with us for a second. So when a…

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July 3, 2026

Your Website Is Either Closing Deals or Losing Them — Which Is It? | Lisa Forrest, Contractor Commerce

Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am joined today by an incredible person that I met recently at an event I was at. This is…

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July 1, 2026

"Who Is You?" - Refrigerant Responsibility & EPA Rules with Les Rhynard & Adam Dykstra

Well, all right, everybody. Welcome back to Close It Now. Sam Wakefield here. I am stoked to have these guests on today. We. I don't do a multi person guests…

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June 5, 2026

If You Can't Lead One, You Can't Lead Any" - The 360° Extreme Ownership Framework

Let me ask you a question. Do you feel micromanaged right now as we are ramping up into the summer of 2026? This is the beginning of June, as of date of…

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May 29, 2026

$45K to $150K/Month in 90 Days - How Sam & Doug Scaled This Plumbing Business

Hey, welcome back to Close It Now. This is Sam Wakefield. I am excited to have you back. And we've got a guest on today. This gentleman is Doug C. Brown. He's…

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May 23, 2026

Comfort Advisor vs Selling Technician - The Journey, Pros, Cons, and What You Need to Know

Welcome back to Close It Now. Sam Wakefield here. I am so stoked about this episode today, y'. All. I have been planning this for a while. This is my guest…

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May 12, 2026

The Parallel Universe Closing Tool - How to Get Past "I Need to Think About It"

Welcome back to Close It Now. Sam Wakefield here. So stoked to have you with me today. Question how many times have you been in an appointment where everything…

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May 4, 2026

She Tripled Her Family's HVAC Business - Now She's Fixing Everyone Else's Marketing

Hey, welcome back to Close It Now. Same Wakefield here got my radio voice on today. I am excited to have this interview episode. If you've been listening for a…

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April 24, 2026

Stop Tripping Out About Your Appointments - The 6-Year-Old in a Batman T-Shirt

Okay, so how much time do you spend actually doing the work in sales versus how much time do you spend tripping out about the appointment, thinking about it in…

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April 17, 2026

How to Train Your Homeowner (And Why They're Waiting For You to Lead)

Here's a question that may make you uncomfortable. How many times have you presented options to a homeowner and they say, let me think about it. Most people…

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April 10, 2026

Digital Marketing Guys With Tool Belts: The AI Search Revolution No One's Talking About

Welcome back to Close It Now. Sam Wakefield here. I got my big radio voice on today. I am excited to have these. I haven't done as many interviews in a little…

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April 3, 2026

Warren Buffett Would Outsell You: The Credibility Principle

Okay, let me paint you a picture. You're at the park. It's a perfect 75 degree day. Your kids are playing. You sit down on the park bench and there's this old…

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March 28, 2026

Stop Saying "Only" and "Just": The Words That Kill Your Value

Let me ask you a question. When was the last time you heard a Mercedes commercial say it's only $95,000 or a Porsche salesperson tell you it's just $120,000…

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March 14, 2026

Show Your Work: Why The Right Answer Still Loses The Sale

So you just spent 45 minutes diagnosing the problem. You know exactly what's wrong. You're confident in your solution, and then your homeowner says, let me…

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March 6, 2026

They Already Said Yes: Understanding the Tipping Point

Sam Wakefield - Close It Now (00:01.944) Aye, aye, aye. All right, same Wakefield here. Close it now. So hey, here's a question or a scenario. If you've ever…

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February 20, 2026

Stop Fighting Objections: Build a System That Eliminates Them Before They Start

Well, all right. Welcome back to Close It Now, Sam Wakefield. Here it is, another interview episode. So I'm excited about my guest today. This is a gentleman…

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February 13, 2026

Isolate the Real It: The Diagnostic Approach to Closing More Sales

If you've ever walked out of an appointment thinking, man, I don't know what just happened. You're not alone. That homeowner, the homeowner, they seem…

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February 6, 2026

Mental Health, Masculinity, and Success: The Conversation Most Men Avoid | William Fruin

Welcome back to Close It Now. Sam Wakefield here. I am really stoked to bring you this guest today. This is an episode that I've been wanting to do for a long…

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January 30, 2026

Sales Is You vs You: Why Most Techs & Salespeople Lose Before the Call Starts | Scott Sylvan Bell

Welcome back to Close It Now. Sam Wakefield here, and I am honored and privileged, and you will also be honored and privileged to get to experience the genius…

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January 23, 2026

Why Sales Feels Hard — And What No One Ever Taught You About It

Hey, everybody. Okay, so remember, sales is not about convincing someone to do something they don't want to do. It's about helping them feel safe enough to do…

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January 13, 2026

How Damon Lilly Built a $2.2M HVAC Company in 12 Months

Well, hey, everybody. Welcome back to Close It Now. Sam Wakefield here. I am stoked to have this guest on today. This gentleman and I have known each other. We…

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January 6, 2026

Sales 101 Ep 4: How to Present Price Without Pressure

Welcome back. Sam Wakefield here. Close It Now. Super excited to get back into this recording. This is 2026, January 2026. Welcome back. This is. If you've…

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December 26, 2025

Sales 101 Ep 3: Why Price Isn’t the Real Reason People Don’t Buy

Welcome Back to episode three of the Sales 101 Beginner Series. It's beginner sales foundations and it's good for everybody. Getting back to the fundamentals…

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December 19, 2025

Sales 101 Ep 2: Curiosity Before Conclusions

Greetings and salutations. Welcome to another episode of Close It Now. Today we are talking about. This is episode number two in the sales 101 series. So…

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December 17, 2025

Sales 101 Ep 1: How to Start Every In-Home Sales Appointment With a Clear Plan

Welcome to sales 101. Sam Wakefield here. This is the first of a four part series that is getting back to the basics. You know, I've realized across the last…

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December 5, 2025

The One-Sit Close Myth: Why High-Pressure Selling Is Destroying HVAC Sales

Hey everybody, Free Training Friday is back. How are you today? I am stoked to be back on here. So no, I guess because it's been done for so long, nobody…

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November 21, 2025

The Art of Changing Your Mind: How to Grow Without Guilt, Shame, or Drama

So, question for you. Have you ever noticed how weird it feels to change your mind? Like there's some invisible referee following, following you through life…

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November 17, 2025

The 4 Buyer Archetypes: How to Identify Any Homeowner and Sell to Their Decision Style

Here we go. This one is the four buyer archetypes. Speak their language, close more deals. So that's what we're talking about today. So here's the setup. Every…

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November 7, 2025

Financing Like a Pro: How to Present Money Without Killing the Emotion

Okay, so here's the setup. If you're like most people, the moment that the word financing comes out, the room just kind of goes flat. The energy dips, the…

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October 23, 2025

The Story Arc of the Sale: Why Buyers Fixate on Price (and How to Get Them Unstuck)

Five, four, three, two, one, go. All right, so here's the deal. Every great story has a rise, a climax, and a resolution. Think about it like a movie. Movies…

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October 21, 2025

The Missing Step: What 70% of Homeowners Say Salespeople Never Explain

Okay, what if I told you the biggest reason homeowners don't buy from you isn't price, timing or your presentation? It's because they don't know what happens…

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October 10, 2025

Discovery Trilogy Part 3: The Questions That Create Clarity

Five, four, three, two, one, go. It's time. This is the Discovery Trilogy, part three. The questions that create clarity. Because people don't buy answers…

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October 3, 2025

Discovery Trilogy Part 2: The Setup That Opens Conversations

Sam Wakefield here, back with another episode in the Discovery trilogy. This is part two. So here is the setup for this. So many times we get into Discovery…

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October 1, 2025

Special Edition: JD De La Rosa on Roofio, Services Summit, and Leading Through Service

Welcome back to Close It Now. Sam Wakefield here. I am super excited to introduce my guest today. This is a gentleman I was introduced to not that long ago…

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September 26, 2025

Discovery Trilogy Part 1: The Timeline That Sells Appointments

Welcome back. Close It Now. Sam Wakefield here. This is part one of the Discovery trilogy. So my question is, have you ever felt like some sales calls flow…

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September 24, 2025

The Tipping Point: Why Now Wins More Sales

Question for you. How many times have you met with the same homeowner or you or for the first time? But they've lived with the same problem for years, but…

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September 13, 2025

Stop Unselling Yourself: Closing the New Homeowner

Hey, hey, hey. Welcome back to Close It Now. Sam Wakefield here. I am stoked that you're back. Thank you everyone that's been along for this ride with me. We…

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September 1, 2025

The Hidden Psychology of Selling Heat Exchangers (Without Triggering Buyer Doubt)

Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am honored to have two guests on the show today. Not one, but two. It's been a minute…

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August 29, 2025

Sales Psychology Series Ep #10: Stop Objections Before They Start: The Psychology of Proactive Selling

Episode number 10 of the Cell Psychology series coming in hot today. I'm stoked that you're here with me, Sam Wakefield. Question is, what if you could reduce…

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August 27, 2025

Sales Psychology Series Ep #9: 5 Buyer Biases That Quietly Kill Sales — And How to Reverse Them Fast

Hey, what is up, Sam Wakefield here? This episode is all about uncovering the invisible psychological patterns that derail sales conversations. And when…

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August 15, 2025

Sales Psychology Series Ep #8: When Buyers Freeze: Fixing the Energy That Kills Sales

Okay, so you're saying all of the right things. So why isn't the buyer moving forward? This episode is going to dive deep into the unspoken realm of sales…

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August 13, 2025

Sales Psychology Series Ep #7 The Invisible Forces Sabotaging Your Sales (and How to Flip Them)

Hey, hey, Sam Wakefield here. What is happening? It is time for another episode in the Sales Psychology series. So I am so glad you've joined today. Have you…

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August 4, 2025

Sales Psychology Series Ep #6 They’re Not Broken—They’re Brilliant: Coaching Neurodivergent Salespeople with Precision, Not Pressure

So why in the world is your most talented rep amazing with homeowners but falling behind on the basics? What if their inconsistency is an attitude, but it's…

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August 1, 2025

The Sales Problem He Couldn’t See (Until We Unlocked It Live)

Hey. Hey. Welcome back to Close It Now. Sam Wakefield here. I am joined today by a really excited about this guest. You know, a lot of times we have different…

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July 25, 2025

The Enforcer & The Farmer: Duo Driving HVAC Success

Well, all right. Welcome back to another rock solid episode of Close it now, where we are becoming someone worth buying from today, I am joined by two guests…

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July 23, 2025

Sales Psychology Series Ep #5 – Neuro-Aware Selling (Part 2): Recognizing and Responding in the Home

It is time to spot the signals, speak their language, make the sale. Today we are diving into this is episode five of the cell psychology series. It's also…

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July 18, 2025

Why Call Centers Win: Peter Roth on Building Lead Gen Machines That Scale

Well, all right. Well, Peter, got a question for you. Why in the world would you think about getting into a call center for heating and air and for trades…

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July 16, 2025

Sales Psychology Series Ep #4: Wait... Is Your Buyer Neurodivergent? Why It Matters More Than You Think

Well, welcome back to Close It Now. Today we are talking about something really serious but also very important that you must know when you are in the home in…

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July 11, 2025

Unlocking the Inner Game: Rewiring Your Beliefs to Sell with Confidence and Lead with Purpose

Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am so excited and honored to have this guest on the show today as we go along. If you've…

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July 8, 2025

Psychology Series Ep #3: The Trust Thermometer: How to Read Buyer Energy and Create Safety That Closes

Let's go. This is episode three of the Sales Psychology series. Coming right up, this episode is all about one of the most foundational concepts in emotionally…

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July 5, 2025

Serve, Automate, Scale: Ryan Fenn on Building Chiirp and Transforming Contractor Sales

Well, all right. Welcome back to Close It Now. Sam Wakefield here, and I am so excited to have this guest on you. You know the company and if you don't, you…

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July 2, 2025

Psychology Series Ep#2: The 4 Buyer Archetypes: How to Identify and Adapt for Maximum Sales Impact

Here we go. This is episode two of the Buyer Psychology series, the Sell Psychology series that I'm doing. So question for you. Have you ever had a…

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June 28, 2025

Beyond the Tools: Marc Mason on Mindset, Confidence, and the Real Work of Sales

Well, all right. Welcome back. Close It Now. I am stoked about this guest today. We have another brother from the Boston area, so he is joining us today. This…

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June 25, 2025

Psychology Series EP#1: The Buyer Isn’t Broken: Mastering the Psychology Behind Every 'No'

Have you ever felt like you said all the right things but the buyer still didn't say yes? What if the issue wasn't your script but their state of mind? Today…

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June 20, 2025

Leadership, Legacy & Letting Go: Tomas Keenan on Scaling with Integrity

Welcome back to Close It Now. Sam Wakefield here. I am excited about the guest that is on today. You may have seen some of his books in the space. You can get…

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June 16, 2025

The 80% Life: How Coasting on Talent Holds You Back from Greatness

Okay, I've got a question for you. Have you ever had people praise you for being great at something even though deep down you know you weren't really trying?…

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June 13, 2025

Leadership That Works: Chris Morin on Training Techs, Building Culture & Growing Teams in HVAC

Well, right on. Welcome back, welcome back, welcome back. This is Sam Wakefield with Close It Now. Today, my special guest is a gentleman that has been in the…

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June 10, 2025

Perfectionism, Procrastination, and the Power of 80%: Beating the ‘I’m Not Ready’ Trap

Okay, have you ever felt like your timing was just off even when everything else was right? You had the idea, you had the ability, but something in you said…

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June 6, 2025

Assume the Sale: Unlocking Top Performer Mindset with Dominic Caminata of Grosso University

Well, all right. Welcome back. Close It Now. Sam Wakefield here. I am so stoked to have this guest today. This is a gentleman I met a bit about a year ago, a…

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May 30, 2025

The Hidden Sales Killer: Why Not Offering Financing Is Costing You Big with Chris Scoville

Well, hey, welcome back to Close It Now. Sam Wakefield. Here it is, another awesome day, and it's another cool day to talk about. Probably the number one…

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May 29, 2025

Episode #9: The Sacred Close: When Energy Becomes Decision

Okay. Welcome to the grand finale of the Energy series. This is the episode where everything we've been covered, we've been covering becomes real, tangible…

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May 23, 2025

The Door-to-Door Goldmine: Sales Growth & Redemption with Ken Baden

Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am excited to have this guest on today. We are gonna just chop it up. I have no idea where…

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May 21, 2025

Episode #8: Energetic Framing: How to Own the Context Before You Say a Word

Welcome back to the Close it now podcast where we move beyond scripts and into the soul of high integrity selling. I'm Sam Wakefield, and this episode is all…

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May 16, 2025

The Entrepreneurial Hustle with Dru Fay: From Barber Chair to Business Empire

Well, all right. Welcome back to the show. Sam Wakefield here. And I am so excited to bring you this guest today. This is a an out of the box guest from what…

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May 13, 2025

Episode 7: Energetic Listening: How to Hear What Buyers Aren’t Saying

Well, all right. Welcome back. Close It Now. I am stoked to get into this episode. Today we are covering episode number seven in the Energy series. This one is…

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May 9, 2025

F*ck Digital Marketing: Why the Old Game Is Dead (and What Works Now) with Jonathan Bannister

Hey, hey, hey. Welcome back to Close It Now. Sam Wakefield here guest today is hailing in from the incredible land of DFW in Texas and he is the founder of Top…

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May 5, 2025

Episode 6: Energetic Mirrors: Why Buyers Reflect What You Feel Before You Speak

Okay, so the homeowner didn't say a word, but you could feel it. Crossed arms, tense, energy there, hanging out. Something was off. And here's the truth. It…

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May 2, 2025

Doug C. Brown: How to Add $100K in Commissions with Metrics and Mindset

Well, welcome back. Today I am happy to have a return guest. I don't always. Not everybody who is a guest on this show get asked back. As you all know. In…

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April 29, 2025

Episode 5: Energetic Consistency: The Secret to Showing Up at Your Best Every Day

Hey, everybody. Welcome back to Close It Now. Sam Wakefield here. I am really excited about this episode. It is one that I've been working on for a bit. If…

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April 25, 2025

From Sawdust to Sales: Brian O’Boyle’s First Year in HVAC

Well, all right. Welcome back. I am excited to have this guest on today. This is not your traditional typical guest. I am starting a cool series because this…

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April 22, 2025

Episode 4: Transferring Certainty

Okay, so here's the deal. Your buyer does not need more data. They don't need a better pitch. They. What they're really looking for, whether they know it or…

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April 18, 2025

The Letter Close: How One Ask Can Win the Deal, Build Your Brand, and Fill Your Pipeline

Welcome back to Close It Now. Today. I am honored and privileged to have this guest on Today. This is somebody that you may have. You're starting to see his…

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April 14, 2025

Episode 3: Energetic Awareness & Emotional Leadership

Let me set the scene for you. The homeowner was tense, distracted, barely looking up from their phone. So most reps would push harder, rush the pitch, try to…

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April 11, 2025

Sales Success Isn’t Luck: You Don’t Rise to the Occasion, You Fall to Your Training with Doug Wyatt

Well, all right. Welcome back to Close It Now. I am so excited to have this guest back on. If you caught the last episode, I say episode, I had to split it…

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April 8, 2025

Episode 2: What is a Container (and Why Every Sale Needs One)

Today we are exploring a concept that separates amateurs from professionals. So that is what we're going to talk about today. This is part two in the series in…

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April 4, 2025

Think Bigger, Sell Bigger: The Mindset Behind Massive Sales Growth with Jeremy Mitchell (Sales Pride)

Okay, we've got a really special show for you today, but before we dive in, I've got to let you in on something that might be the most important decision you…

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March 31, 2025

Episode 1: Lead the Space, Lead the Sale: How to Set the Container

Hey friends, welcome back to the Close it now podcast. Sam Wakefield here. Here's the thing. We don't just teach sales, we elevate connection, influence…

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March 28, 2025

Why People Really Buy: Sales Psychology with Wizard of Ads’ Ryan Chute

Well, welcome back to the show. Sam Wakefield here. I am stoked to have this guest on Today. For all of you watching on YouTube, you get to see See Us in…

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March 24, 2025

Imposter Syndrome: The Lie That Keeps You Small (And How to Break Free)

Today we have a little different topics. There is a lie that a lot of us silently carry. And you know that the idea in our head is just one day they're gonna…

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March 21, 2025

You Don’t Have a Sales Problem—You Have a Systems Problem w/ Tim Roberts, CEO of Scale It Now

Welcome back. Today I am so excited to have this guest. He is somebody that I've met the last year and I'll give you a super quick history of how I know him…

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March 18, 2025

The Close It Now Manifesto: The 10 Codes That Will Redefine Sales Forever

Okay, so here's the deal. Most salespeople will never reach their full potential. Not because they don't work hard, but because they follow the wrong rules. So…

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March 14, 2025

From Almost Fired to $4M: The Mindset Shift That Changed Everything with Josh Baca

Well, all right. Welcome back to Close It Now. Let's use radio voice for a second. Chef Wakefield. Here it is. Creepy salesman voice on the line. We're got a…

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March 11, 2025

The Hard Truth: You Attract the Objections You Fear

Okay, got a question for you. Have you ever noticed how the same objections seem to follow you around no matter what? What appointments you go to, what part of…

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March 7, 2025

Sell Smarter, Not Harder: How Video Tech Is Changing the Game with James Hatfield

Well, welcome back. Close It Now. Sam Wakefield. Here, Let me get my radio voice on here for a sec. No, just kidding, everybody. Don't. When you're getting…

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March 4, 2025

The Invisible Close – How to Get Homeowners to Sell Themselves

Okay, got a question for you. Have you ever felt like you were fighting your buyer instead of guiding them like they wanted what you had but just couldn't pull…

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February 28, 2025

The Property Manager vs. HVAC War: Why They Hate Each Other & How to Fix It

Well, welcome back to Close It Now. Sam Wakefield here to turn on the radio voice for a second and get an introduction in. I am so happy to welcome this guest…

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February 25, 2025

The Elephant in the Room: Why Talking Money Too Soon Kills Your Sales

Imagine you're at the circus. The show is going great. Acrobats are everywhere. The clowns are goofing off. Everybody's locked in. You got the, you know, the…

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February 21, 2025

Elite Sales Mastery: The Hidden Drivers of Success (Part 2 with Doug Wyatt)

I'm gonna say them again. We are inclined to look at people that have the mansion, that have the big business, that have the 50 trucks on the road, that have…

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February 18, 2025

But Why Though? – The Secret to Getting Buyers to Sell Themselves

Hey, everybody, got a question for you. Have you ever felt like you're doing all the convincing in a sales conversation? This episode is going to change the…

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February 14, 2025

How Top Performers Think, Train, and Close at the Highest Level (Part 1: Mindset & Routine) with Doug Wyatt

Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am stoked to have this guest today. Him and I go way back, actually, gosh, way back to the…

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February 11, 2025

200 Episodes Strong: The Three Ts That Transform Sales

Hey, hey, hey. Welcome back to Close It Now. Sam Wakefield here. I am excited and I'm so glad you're here listening for a very special episode. This is a…

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February 7, 2025

Ep #4 The Courage to Take Flight: Building the Foundation for Success with Jimmie Jayes

Welcome back. This is episode number four of this series that we are doing on Roots and Wings. How to have healthy, well rounded children in our, in our life…

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February 4, 2025

The Death of the Hard Sell: Why Storytelling is the Future

Hey, hey, hey, hey. What's happening today? I have got a great episode where you're gonna want to hear it or watch it if you are on YouTube. Thank you. Make…

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January 31, 2025

Ep #3 The Courage to Take Flight: Building the Foundation for Success with Jimmie Jayes

Well, let's hop into it. This is a session number three with my friend, Jimmy Jays. Thank you for all of you who've come along on this ride. I hope that you…

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January 28, 2025

Beyond Scripts: The Real Secret to Becoming a Top Performer

What is up, everybody? Hey, Sam Wakefield here. I am stoked to be back at it with one more episode. We are entering so close to 200. This will be episode 196…

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January 24, 2025

Part #2 Roots, Wings, and Leadership: Guiding Families and Teams with Jimmie Jayes

Welcome back to Close It Now. Sam Wakefield here. This is episode number two of this four part series that we are doing. If you heard last week's episode, you…

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January 20, 2025

The Death of the Handshake Deal

Hey, what's up? Close It Now. Sam Wakefield, here. It is an incredible day and I'm so happy that you joined me today. We're going to be talking about something…

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January 17, 2025

Part #1 Roots, Wings, and Leadership: Guiding Families and Teams to Greatness

Hey, hey, hey. Welcome back to Close It Now. Sam Wakefield here. Today I have a very special episode for you and it's actually going to be the start of…

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January 14, 2025

Goals Are Overrated: Build Standards, Break Limits, and Achieve More

Welcome back to Close It Now. Sam Wakefield. Here it is time to rock and roll with another. This is week two of 2025, and it is starting off to be an awesome…

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January 10, 2025

Go for No: Turning Rejection into a Pathway to Success with Andrea Waltz

I am so excited to have a guest today that I have been a raving fan of for years and years and years. In fact, a lot of you may that listen to the podcast, you…

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January 6, 2025

They Stole My Script—And You Won’t Believe What Happened Next!

Welcome back. Close It Now. Sam Wakefield. Here it is a new year. I am so excited to welcome everybody to 2025. This is the first solo episode that I will be…

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January 3, 2025

Sales Success Starts Here: Doug C. Brown on the Art of Follow-Up

Welcome back. I am excited to have this guest on today. You are going to be seeing a lot from him and hearing a lot from him in the future. He's just an…

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December 13, 2024

Exposing Sales Myths: Why Scalable Systems Beat Unicorn Performers with Scott Sylvan Bell

I had the privilege to sit down with Mr. Scott Sylvan Bell, who, if you don't know who that is, he is one of the Bell brothers who is of course involved in the…

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December 4, 2024

Call-by-Call Chaos or Control? The Truth About This Game-Changing Management System with Kent Boll

Hey, hey, hey. Welcome back. Sam Wakefield here, and I am joined today by this guest. His name is Kent Bull. You may have seen him flying around social media…

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November 19, 2024

From Streets to Empire: Building the Ultimate Door-to-Door Sales Force with Clark Manwaring

Welcome back to Close It Now. Hey, this is a quick little intro because I realized once we got into this episode that we just jumped in and didn't do a whole…

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November 15, 2024

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Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am stoked to introduce our guest today, Jonathan Porter Wistman. He is author of a book…

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November 8, 2024

Stand Out or Fade Out: How to Crush Your Competition and Make a Lasting Impact with Tim Brown

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November 4, 2024

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Welcome back to Close It Now. Sam Wakefield here. Have a great sales training episode today. This is one thing that you are going to want to hear. So stick…

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November 1, 2024

Discipline Over Motivation: How to Master Confidence and Purpose with Dre Baldwin

Well, all right. Welcome back to Close It Now. Sam Wakefield here. I am honored to have the guest that I have today. He is somebody that actually reached out…

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October 28, 2024

Meet Your New Success Coach: How to Unlock 'Success On Demand' with Stephen Dale

Well, all right. Welcome back to Close It Now. Sam Wakefield here. And if this episode has been brewing for a long time, and you'll understand what I mean by…

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October 25, 2024

Fuel Your Passion: How Systems and Accountability Drive Success with Tommy Mello

Well, all right. Welcome back to Close It Now. Sam Wakefield here. And today I am honored and blessed to have a guest on that. Rumor has it you may have heard…

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October 18, 2024

Break the Time Illusion: How Your Habits Shape the Future You Want

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October 14, 2024

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October 11, 2024

Time Is Priceless: A Heartfelt Reflection on Loss, Life, and What Truly Matters

Welcome back to Close It Now. Sam Wakefield here. I have a very special episode for you today that I am really excited but also kind of heavy to bring bring to…

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September 30, 2024

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Welcome back to Close It Now. Sam Wakefield. Here it is time for another episode and this is going to be a very high value ninja trick for you. So stick…

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September 27, 2024

Adapt or Die: Why the Future Will Belong to the Disruptors, Not the Followers with Jay Samit

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September 23, 2024

Why Most Sales Teams Fail: 10 Rules You’re Breaking Right Now

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September 20, 2024

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September 18, 2024

Why Closing Deals is Overrated—Just Sell the Calendar Instead!

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September 9, 2024

Why You’re Losing Sales: Stop Blaming Customers and Start Handling Resistance

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September 6, 2024

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September 2, 2024

From Insights to Impact: Revolutionizing Sales Conversations with Rilla Labs

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August 23, 2024

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August 12, 2024

Facing Reality: Coping with Industry Stress, Overcoming Vices, and Pushing Through Fatigue

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July 15, 2024

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July 12, 2024

Empowering the American Dream: Financial Literacy for the Hispanic Community with Stephen Martinez

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July 8, 2024

Mastering Objections: The Easy Way to Uncover and Handle Sales Objections

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July 5, 2024

Revolutionizing HVAC: The Power of Manual J with Conduit

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July 2, 2024

Unlocking Club Memberships: Turning 'No' into 'Yes' for Homeowners

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June 17, 2024

Ninja Trick for Better Appointments: The Secret Tool for Instant Rapport

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June 14, 2024

Exiting to Excellence: Overcoming Struggles and Achieving Success with Jerome Myers

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June 10, 2024

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June 7, 2024

Mastering Homeowner Service: Deep Dive into IAQ Sales using the microscope with Jason James (Part 2)

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June 3, 2024

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May 31, 2024

Mastering Exterior Sales: Overcoming Objections with TJ Moon

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May 28, 2024

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May 24, 2024

Unlocking Sales Mastery: Insider Tips and Role Play with Brian Burton from the Waste No Day Podcast

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May 17, 2024

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May 10, 2024

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May 8, 2024

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April 26, 2024

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April 23, 2024

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April 17, 2024

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April 5, 2024

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March 26, 2024

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March 18, 2024

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March 15, 2024

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March 11, 2024

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March 8, 2024

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March 1, 2024

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February 26, 2024

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February 16, 2024

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February 13, 2024

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February 9, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 7, 2024

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February 6, 2024

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November 28, 2023

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November 23, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

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October 9, 2023

Stephen Dale: CSR Magic And Attention To Details!

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October 5, 2023

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October 5, 2023

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October 4, 2023

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October 2, 2023

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October 2, 2023

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October 2, 2023

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October 2, 2023

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October 2, 2023

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October 2, 2023

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October 2, 2023

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August 25, 2023

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August 21, 2023

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August 18, 2023

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August 14, 2023

Mastering Modulation: Painting A Picture Of HVAC Perfection

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August 11, 2023

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August 7, 2023

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August 4, 2023

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Try the method

Build the stack before the number

Sticker shock is not an investment problem: it is a sequencing problem. This is the stack we teach reps to build in the home before a dollar figure is ever said out loud. Turn the line items on and watch what the investment is landing against.

Turn on every part of the job the homeowner is actually paying for. Watch what happens to the stack before a single number gets said.

The stack · 0 of 7

Nothing turned on yet.
This is what an investment sounds like with no stack under it.

…and now, the investment

Tap any line item: on the list or in the stack: for the coaching note on how to present it.

Teach this to my team

No dollar figures anywhere in this tool: on purpose. The stack is built in value terms first; the number comes last, and it comes from you.

This walkthrough needs JavaScript. The method in one line: name every part of the job: diagnostic, equipment, labor, design, permits, disposal, warranty: before you name a investment, so the homeowner is comparing scopes of work instead of two numbers. Call (512) 364-8559 and we'll walk your team through it.

Like what you hear? Get coached directly.

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