The coach who carried the ladder first

Have you ever truly felt the heat of customer rejection? Sam Wakefield has always believed in learning from the ground up, and that was no different when he entered the world of HVAC. Starting on install crews and working in tight spaces, Sam knew he wanted to advance up the chain: and the next step was sales. That step came with the fear, doubt, and anxiety of rejection.

Not one to be stopped, he followed the advice of the great Jim Rohn: "For things to be better, you have to get better. For things to change, you have to change." Diving deep into his own growth and standing in the heat of self-development, Sam took control of the thermostat of sales: breaking down the process to understand why customers get heated over pitches, and how to turn cold no's into cooler yeses.

With his proven Close It Now system working for him, Sam sold millions of dollars in equipment, won multiple sales awards, and became the lead sales trainer for companies in both small and large markets.

In a landscape where many industry trainers teach content that hasn't evolved in 15 to 20 years, Sam chose a different path: staying on the cutting edge and adapting to how consumer behavior actually changed, especially post-pandemic. Emotion and feelings are now at the forefront of purchasing decisions, and the Close It Now system meets buyers there.

At the core is a revolutionary approach grounded in Neuro-Linguistic Programming (NLP) and permission-based selling: the homeowner becomes a co-creator of the project, developing the proposal together with you. Company after company sees a dynamic increase in their numbers: homeowners feel connected and valued, and acceptance rates surge.

This is not merely a training method; it's a philosophy for the new era of sales, where genuine human connection leads. If you truly want to raise the temperature of your results, contact Sam and book a coaching session for yourself and your team.

Sam is NATE-certified and a certified building analyst, with 20+ years actually turning a wrench before he ever coached a sales floor. That field-earned authority is why reps trust the work, and it's the foundation of his standing charge to every closer he coaches: go be somebody worth buying from.