HVAC & Home-Services Sales Training
Stop losing sales
you should be closing.
A proven, step-by-step in-home sales process: exactly what to say and how to say it. Coaching from Sam Wakefield, the closer behind the top-1.5% Close It Now podcast, for reps and teams that want double the ticket and double the close rate.
Run your own numbers
What your close rate is already costing you
Before you ask what coaching costs, find out what the gap costs. Move the sliders to your real numbers: the ones on your board right now: and watch what walks out the door every year on leads you already paid for.
Comfort advisors running in-home appointments.
Booked in-home opportunities: not raw calls.
What a closed job is worth on average.
Of those appointments, how many end signed.
Your 576 appointments a year
You close
$1.5M
Walks out the door
$3.9M
Same leads, +5 points
Going from 28% to 33% on the appointments you already run is 29 more jobs a year: about $273K. No extra marketing spend.
Every figure above is arithmetic on the numbers you entered. We don't publish industry averages or typical results: your business is the only benchmark here.
This calculator needs JavaScript. The short version: every appointment your team runs and doesn't close is a job you already paid to generate. Call (512) 364-8559 and we'll run the numbers with you.
The Close It Now Difference
Built for how people buy today
Most industry sales training hasn't evolved in 15–20 years. This system has: grounded in buying psychology, refined on real kitchen tables.
Emotion-first psychology
The way people buy has shifted: emotion and feeling now lead every purchasing decision. The system is grounded in Neuro-Linguistic Programming and the latest psychological insight into what actually happens in a sales interaction.
Permission-based selling
The homeowner becomes a co-creator of the project, not the target of a pitch. You develop the proposal together: so acceptance rates surge and "let me think about it" disappears.
Forged in the field
Sam started on install crews, moved into sales, and closed millions of dollars of equipment at a 50%+ close rate before training teams. Everything taught here was proven in real homes first.
Where the sale happens
It comes down to the kitchen table.
Every technique in the system exists for one moment: sitting across from a homeowner, walking them through what you found, and building the solution together instead of pitching at them. That is where the close is won or lost.
Coaching Programs
Pick your path to the close
On-Site Sales Training
Sam comes to you: classroom to the field, same day.
- In-Person Team Training
Speaking & Events
Hire Sam to speak: high-energy, high-substance sales keynotes.
- Workshops & Sales Events
- Keynote Speaking
One-on-One Coaching
A private masterclass in the full Close It Now sales system: built around you.
- Peak Performance Program
Group Coaching
Owner-level group coaching to grow revenue: systems, pricing, and profit.
- Revenue Growth Accelerator
Not sure which one
Three questions, one honest answer
Four programs, and only one of them is right for where your team is today. Answer these and we'll point you at it: including telling you when the answer is “not yet.”
This finder needs JavaScript. You can browse all four programs on the programs page, or call (512) 364-8559 and we'll point you at the right one.
In their own words
Results & reviews
“Sam is the real deal!”
Sam has personally helped our sales team here in Oregon and we can't wait to have him back. When it comes to in-home sales, Sam is the real deal! If you are in sales or have an interest in sales, I would get my hands on as much of his material and coaching as possible.
“A true sales training expert”
Sam Wakefield is a true sales training expert, consistently delivering outstanding results and empowering individuals to excel. If you're seeking a dynamic and impactful training experience that drives significant sales growth, I highly recommend working with Sam.
“Keep doing what you're doing”
Before starting with Close It Now my average sale was $5,369. Now my average sale for last year was $8,600! This year I'm averaging $10,000 and pushing a 60% close rate! What a difference. Keep doing what you're doing, man.
“Unleashed a beast”
I was doing 150K a month… Close It Now has just unleashed a beast.
“I’m a believer!”
I’m a believer! Incredible job with the Team this week at Air Care! We are grateful for you and pushing the team and implementing your process… What a change and breakthrough in just 4 short days. Looking forward to working with you again.
“Ethically grounded and impactful”
An incredible training experience—one of the most ethically grounded and impactful sales/life sessions I’ve ever attended. I can’t overstate the value of having Sam come in to train the team.
“From $3 million to over $8 million”
I am thrilled to offer my full endorsement of Sam Wakefield as a sales trainer and consultant. As the former owner of Precision Heating and Air, I enjoyed working closely with Sam and can attest to the pivotal role he played in our exceptional growth. Sam’s expertise as a sales trainer had a significant impact on our organization, as he designed and executed tailored training programs that perfectly aligned with our needs. Thanks to his guidance, we drastically improved our sales processes and bolstered our revenue generation, achieving an impressive growth from $3 million to over $8 million in just 3.5 years. Apart from his exceptional training abilities, his leadership skills helped create a positive team culture that inspired collaboration and fostered a dedication to excellence. His relentless commitment to our shared goals encouraged our sales team to consistently surpass their targets and strive for greater achievements. Sam’s contributions extended beyond his esteemed training and leadership abilities. He exhibited a strong work ethic and was always willing to tackle new challenges to benefit the entire organization. His effective communication skills, combined with his ability to collaborate with others, make him an integral part of our team. Beyond his impressive work ethic and leadership abilities, his creative problem solving skills were evident in his analytical and strategic thinking. His ability to stay focused under pressure, while ensuring that no compromise on quality was made, was second to none. With his insatiable thirst for learning and his extensive skills in technology and business management, I’m confident that Sam has what it takes to excel in any task or leadership position he chooses. In conclusion, I strongly recommend Sam Wakefield for any company that is fortunate enough to have him as part of its team.
The Podcast
Every sales call,
broken apart
Ranked in the top 1.5% of podcasts worldwide, reaching listeners in 70+ countries. Every episode dissects a component of the sales call and walks you all the way to the close: from the structure of a great appointment to overcoming any objection. Rookie or seasoned expert, this show is for you.
Also on YouTube, Overcast & more.
Meet Your Coach
From install crews to millions sold
Sam Wakefield learned HVAC from the ground up: starting on install crews and working in tight spaces before stepping into sales with all the fear, doubt, and anxiety of rejection that comes with it. Diving deep into his own growth, he broke the process down, built the Close It Now system, sold millions of dollars in equipment at a 50%+ close rate, won multiple sales awards, and became the lead sales trainer for companies in small and large markets alike.
The Jim Rohn principle Sam built a career on. Who you are determines who buys from you: coaching from the inside out is the core of every Close It Now program.
Sam Wakefield
Founder & Head Coach, Close It Now
Ready to raise the temperature of your results?
Book a session for yourself or your team. Every engagement starts with a no-charge discovery call.