Stop losing sales
you should be closing.

“Jacob Daley”

Sam's approach of understanding the person first, their problem second, and the solution third lines up with how we already want to treat our customers. The podcast has helped us put more structure around that, from how we open conversations in the home to how we present options and follow up afterward. Our customers feel heard rather than pressured, and our process is more consistent from call to call. If you're in HVAC and want to get better at sales without giving up your integrity, this show is worth your time. Thank you, Sam, for sharing so much practical advice.

“Jeff L”

Sam at Close It Now has been a huge part of my growth, not just in sales but personally as well. I really value the time, effort, and thought he puts into his training and the entire process. What I like most about Sam is that it’s never just about closing a sale. He is about the person first—the mindset, the habits, how you communicate, how you listen, and how you continue becoming the best version of yourself. One of the biggest things Sam has helped me with is truly understanding how I operate and why I do what I do. I’ve always believed that sales should be about serving people—having a real conversation, understanding what matters to them, and then taking everything you learned and putting together the greatest possible solution for that client. Sam has helped me not only confirm that approach, but fully understand it and have confidence in it. He’s helped me realize that it really is, and always should be, about the human first. The sale is a result of doing the right things for the right reasons—listening, understanding the person in front of you, educating them, and helping them make the best decision for themselves. That has given me a completely different level of confidence in something I’ve always naturally tried to do. I also really enjoy his podcasts. He brings in great guests, keeps things fresh, and is constantly sharing new ideas, recommendations, different perspectives, and ways to improve your mindset and your process. There’s always something I can take away and actually put into practice. Sam genuinely goes the extra mile, and you can tell he cares about the people he works with and their success. I really appreciate everything he has helped me with, the time he has invested in me, and what he continues to teach me. I’m better because of it—not only in sales, but as a person—and I’m grateful to have met him.

“Nathan Capeder”

I’ve never really been able to stick with podcasts, but Close It Now has been the exception. Every episode keeps me engaged and gives me something I can apply right away. After transitioning from a management/sales role into a full-time sales position in a new market, this podcast has been incredibly valuable. It’s provided reassurance, practical tips, and strategies that have already made a difference. Highly recommend it to anyone looking to grow in sales.