Questions, answered

Close It Now is Sam Wakefield's sales training and coaching company for HVAC and home-services professionals. We teach a proven, step-by-step in-home sales process: including exactly what to say and how to say it: through one-on-one coaching, group coaching, on-site team training, and speaking engagements.

If you're an individual closer who wants intensive, personalized work, the one-on-one Peak Performance Program is the deepest option. Teams usually start with on-site training so everyone learns the same system at once, then keep momentum with virtual group coaching. Not sure? Request a session: the discovery call is at no charge and we'll point you to the right fit.

HVAC in-home sales is our home turf, but the Close It Now system has been used successfully across home services and adjacent industries: students include solar, energy-efficiency, and other in-home sales professionals.

Yes. Sam travels nationwide to deliver on-site training at your location, and trains teams in Canada and other international locations too. He takes the process straight from the classroom into the field, often the same day. Contact us for availability in your market.

Most industry sales training hasn't evolved in 15–20 years. Close It Now is built for how people buy today: emotion and feelings are at the forefront of purchasing decisions. The system is grounded in Neuro-Linguistic Programming (NLP) and permission-based selling, where the homeowner becomes a co-creator of the project instead of the target of a pitch.

It's a collaborative dynamic where you earn the right to advance at every step, and the homeowner helps design the project and proposal with you. The result is a connected, valued customer: and companies using it see dramatic increases in acceptance rates.

One student went from a $5,369 average sale to averaging $10,000 with a 60% close rate. Results vary by rep and market, but the pattern is consistent: higher tickets, higher close rates, and a calmer, more confident sales process.

Request a session through the contact page or call (512) 364-8559. Every engagement starts with a discovery call at no charge so we can understand your goals and recommend the right format.

We're headquartered in Round Rock, Texas (the Austin metro), and we coach virtually and travel for on-site training and speaking across the United States.

Yes: Sam speaks at industry conferences, dealer meetings, and company kick-offs across the U.S., Canada, and internationally. Use the contact form and choose "Hire Sam to Speak" so we can send availability and topics.

The Close It Now podcast: ranked in the top 1.5% of podcasts worldwide, in 70+ countries: breaks down the components of real sales calls, from the structure of a great appointment to overcoming any objection. Find it on Apple Podcasts and every major podcast platform.