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The 3 Bid Objection: What to Say When They Push Back at the Door

Published September 23, 2026

Listen to this episode: Apple Podcasts · Spotify

"We're getting three bids" is not rejection. It is a smoke screen, and most reps fall for it in the first ten seconds.

In this episode, Sam breaks down what is actually happening the moment a homeowner tries to take control of the appointment before it starts, and the exact word tracks for handling it. This is the psychology of prizing, why you are the prize and not the homeowner, and how to hold your posture without begging for the business.

What you'll learn

  • Why "what can we do to earn your business" destroys your posture before you even start
  • The concept of prizing, and why remembering who called who changes everything
  • The exact word track for handling "we're getting three bids" at the door
  • How to ask questions that get the homeowner reselling themselves on why they called you
  • The power question that reopens a closed door without sounding pushy
  • A logic-path word track for sales resistance, usable anywhere in the appointment
  • Why "I hear you" works better than "I understand"
  • How to hold your frame and still serve at the highest level without begging

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Work with Sam

Website: closeitnow.net
Coaching & Training: closeitnow.net/coaching
Email: [email protected]

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