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At 412 pounds, Ruben Sanchez was waking up in the middle of the night gasping for air. Pre-diabetic. Sleep apnea so severe his wife begged him to do something. And running a second generation HVAC company at the southern tip of Texas that his father started in a garage in 1985.
He decided not to wait for the CPAP machine. He decided to start moving.
Four years later Ruben is nine and a half percent body fat, two weeks out from stepping on a bodybuilding stage in Houston, and leading Colair Inc. to a projected $21 million year across two locations. And everything he learned about discipline, tracking, plateaus, and stacking small wins maps directly onto what it took to build a business that dominates its market.
In this episode
- How waking up gasping for air became the tipping point that changed everything
- Why Ruben started moving before the CPAP machine arrived
- The connection between tracking calories and knowing your business numbers
- Why you are not hitting a plateau, your metabolism just slowed down and what to do about it
- The reverse diet strategy that breaks a fat loss stall and how it mirrors a business pivot
- From 412 pounds to sub ten percent body fat, what the journey actually looked like
- Why measuring in grams instead of ounces changes everything
- The all or nothing mindset that keeps most people stuck and how to break out of it
- How Colair grew from under a million to a projected $21M with two locations
- Their best month ever, $2.3 million in August, and what made it possible
- The one question their CSRs started asking that Ruben estimates has added $20 million in revenue over the years
- How they use donut and free tune up days at RV parks to dominate the winter snowbird market
- Why green fielding a second location from scratch is harder than acquiring a book of business
- Stack small wins, the one piece of advice that runs through every part of this conversation
- What competing in bodybuilding at 41 has to do with being a market dominator in business
Connect with Ruben Sanchez
Instagram (fitness journey): @rusty_nayls
Instagram (business): @mr.ruben
Facebook: Ruben Sanchez
Company: Colair HVAC, South Texas
Connect with Sam Wakefield
Website: closeitnow.net
Email: [email protected]
Instagram: @therealcloseitnow
Facebook: facebook.com/samuel.l.wakefield
LinkedIn: linkedin.com/in/closeitnow
Join the Community: facebook.com/groups/closeitnow
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