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Private Equity, AI, and the Future of Home Services with Everett Lippel

Published September 28, 2026

Listen to this episode: Apple Podcasts · Spotify

Everyone in this industry is chasing the same buzzwords right now. Provide value. Automate everything. Scale fast. Almost nobody is asking what gets lost along the way.

Sam sits down with Everett Lippel, host of So I Was In This House, for a wide-open conversation on where home services is headed. Two guys who have been in this industry for close to two decades, comparing notes on private equity roll-ups, AI in sales and service, and why candor and human connection might be the real competitive edge as the industry gets more automated.

What you'll learn

  • Why "provide value" became a punchline, and what real, authentic content actually looks like
  • Everett's philosophy: don't trip over bags of cash on the way to your process
  • Why a phone tree built for office convenience can cost you the customer
  • Private equity roll-ups, market consolidation, and what happens when companies chase percentage points instead of dollars
  • Where AI and virtual sales genuinely help, and where they gut the humanity out of a business
  • Sam's announcement on the Sales Agoge, a two-day live in-person training with Scott Sylvan Bell, capped at 12 people, this December

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Connect with Everett Lippel

So I Was In This House: Service and Sales Tales
YouTube: youtube.com/@soiwasinthishouse
Instagram: instagram.com/soiwasinthishouse
Facebook: facebook.com/soiwasinthishouse

Work with Sam

Website: closeitnow.net
Coaching & Training: closeitnow.net/coaching
Email: [email protected]

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