Programs
Speaking & Events
Hire Sam to speak: high-energy, high-substance sales keynotes.
Sam Wakefield, the dynamic founder of Close It Now, stands at the forefront of in-home sales training, known for his high-octane approach and deep expertise. A master at transforming the sales conversation, Sam's career is a testament to his innovative strategies and motivational prowess. His popular podcast, Close It Now, mirrors his passion, blending actionable advice with real-world examples that resonate with sales professionals across the home-services trades.
More than a trainer, Sam is a charismatic powerhouse, turning every session into an engaging, interactive experience. His unique blend of humor, energy, and in-depth knowledge not only educates but also inspires his audience. With Sam Wakefield, you're not merely learning about closing sales; you're redefining how your team sells in the home. Prepare to be motivated, educated, and revolutionized in your sales journey.
Events
Upcoming events
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Recent events
- You're not stuck. You just haven't been shown where to look. Live webinar · Sept 30 · 2 PM CST · Sam Wakefield & Doug C. Brown
High-Impact Speaking & Events for In-Home Sales Teams
Is your team folding at the first price objection, burning through expensive marketing leads, and blaming the economy for flatlining revenue? When mindset is broken and close rates are slipping, generic motivational videos won't fix what is actually going wrong at the kitchen table. Close It Now is ready to step onto your stage and into your training room to install structured, repeatable sales habits across your whole organization.
You already know the heavy silence in the Monday morning sales meeting. You hear the same tired excuses about customers wanting cheap fixes or getting three other bids. You are watching perfectly good opportunities turn into zero-dollar invoices. A team that is actively burning leads is a completely solvable problem, but it takes professional intervention.
You have likely already tried the DIY fixes: sales books nobody reads, generic podcasts, awkward roleplay sessions that fell flat. The energy is stagnant and the sales system is leaking revenue every day. You need a real pattern interrupt to jolt your home-services and sales professionals out of complacency and get them back on track.
Keynote Speaking
The symptoms of a disengaged organization are obvious the minute you walk into an annual convention or company gathering. Attendees are glued to their phones, staring blankly during the post-lunch slump, and politely clapping for generic business advice that doesn't apply to their day. The failure isn't a lack of intelligence; it's a lack of specific vision and drive. When your team feels like they are just running calls, burnout sets in and average tickets plummet.
Before committing to long-term coaching, a powerful keynote can jolt your team out of complacency. We diagnose the core mindset blockages holding your group back before we ever take the stage. Sam Wakefield delivers high-octane, lived-experience keynotes that install a completely new operating system for how your team sees the in-home sale.
Common signs your organization needs a sales-focused keynote:
- Reps are making excuses about the economy instead of running the process.
- Your marketing spend is high, but your conversion rate at the kitchen table is abysmal.
- Company culture feels stagnant, heavy, and entirely reactive.
- Top performers are carrying the entire revenue load while the middle pack struggles.
- Your team sees themselves as order-takers rather than trusted advisors.
Most speakers have never sat across a kitchen table from a homeowner who just collected three cheaper bids. Sam has. We break down the psychology of the sale, rebuild your team's confidence, and give them the exact mental frameworks the top earners use. We talk about real scenarios: the skeptical homeowner, the price-shopper, and the crushing pressure of a slow stretch.
Owners often think they just need a generic motivational speaker for a temporary high. The blunt truth is you can spend heavily on a two-day morale bump, or you can bring in a sales trainer who has actually closed at the highest level. Whether you need to reset company culture or kick off your annual meeting with credibility, our Keynote Speaking programs deliver the impact you need.
Workshops & Sales Events
We hear from owners dealing with the "I know what to do, I just don't do it" syndrome. Your reps nod along in weekly meetings, but the moment they get into the home, they fold at the first price objection. They act like order-takers instead of trusted advisors, rush through discovery, and abandon the presentation process. You are watching real revenue walk out the door because your team lacks the muscle memory to execute under pressure.
To fix that, we find exactly where your current sales process breaks down and diagnose where the drop-off happens. We run intensive, interactive workshops designed to tear down bad habits and rebuild them from the ground up through heavy roleplay. This is not a passive lecture where your team hides in the back row.
Failure Points We Target Live
We calibrate the team to handle the toughest homeowners and the most uncomfortable pricing conversations. During our live workshops we specifically attack:
- Weak introductions that instantly position your rep as a replaceable commodity.
- Poor price conditioning that leaves the homeowner shocked and defensive at the final number.
- The inability to build urgency without sounding pushy, desperate, or manipulative.
- Skipping the crucial discovery phase to rush straight into a pitch.
- Caving the moment a customer says they need to think about it or talk to their spouse.
We simulate the exact pressure of a real in-home visit so your team learns how to present options and uncover the real pain points behind the buying decision. We strip away the fear of the price objection by showing them how to build value that dwarfs the cost. Catching these habits early is the difference between a modest investment in a workshop and bleeding thousands in lost revenue over the year.
Owners often follow a targeted workshop with One-on-One Coaching for their struggling reps so the new muscle memory sticks. We put your team in the hot seat so that when they get back into the field, closing feels like second nature. Stop letting your team practice on paying customers and explore our Workshops & Sales Events to build repeatable closing skills.
How Close It Now Transforms Your Sales Culture
When you book Close It Now, we don't just show up, talk for an hour, and leave. Founded in 2019 by Sam Wakefield, we bring a proven in-home sales system and the perspective behind a top 1.5% sales podcast to your venue. Before we arrive, we consult with your leadership to understand your specific market, local competition, and the real hurdles your team faces.
Every market has its quirks, whether you are up against aggressive low-cost competitors or a customer base that is skeptical of anyone knocking on their door. We diagnose the root cause of your stagnant sales and tailor the event to attack those exact issues. By the time we step in front of your team, we already know the excuses they are going to make, and we dismantle them before they can even be voiced.
Our approach is built on transparency, lived experience, and absolute accountability. No generic fluff, no high-pressure gimmicks: only actionable strategies your team can use on their very next call. We leave your organization with a clear, repeatable framework so the momentum continues long after the event is over.
Related Services
A powerful keynote or intensive workshop is the perfect spark, but sustained growth requires ongoing reinforcement. The live event is the shock to the system; the real change happens in the follow-through. When we identify specific reps who need deeper, customized work, we transition them into our Peak Performance Program to lock in high-level habits.
For owners who want continued accountability and a peer group to keep the strategies from fading, our Revenue Growth Accelerator provides the regular reinforcement that keeps close rates high. And if your entire operation needs a systemic overhaul, our In-Person Team Training brings the complete Close It Now curriculum directly to your facility.
Ready to Wake Up Your Sales Team?
If you are tired of watching expensive leads go to waste, hearing the same excuses, and seeing growth flatline, it's time to change the conversation. Stop settling for order-takers and start building a team of confident professionals who know exactly how to navigate a high-ticket sale.
Reach out to the Close It Now team through our contact page to check Sam Wakefield's availability. Book a speaking event or workshop that drives lasting improvement in your company's sales culture today.
Keynote Speaking
A speaker who has actually sold millions in-home: not merely talked about it.
Format: Keynotes and featured sessions, booked across the U.S., Canada, and internationally.
Workshops & Sales Events
Hands-on workshop formats for teams and industry groups.
Format: Half-day and full-day interactive workshops.
Stop losing sales you should be closing
Sales Training That Closes: book your discovery call at no charge today.
