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The First Electrician Episode of Close It Now (with Homer Coffman)

Published October 2, 2026

Listen to this episode: Apple Podcasts · Spotify

Electricians get almost no training content built for them, and most of what does exist is the same rigid script every other trade has been handed for years. That's not what this episode is.

Sam sits down with Homer Coffman, owner of HIT (Highly Intuitive Technician Training), for the first electrician-focused episode in over 300 episodes of this podcast. Homer built his entire training model around ride-alongs instead of classrooms, because the guys who struggle most in a sit-down training session are often the same guys who are brilliant once they're actually in the house.

What you'll learn

  • Why Homer stopped calling it sales training and started calling it a service call
  • The statistic on how rarely homeowners call an electrician, and why that makes follow-up non-negotiable
  • The "expand" method: how to open up a call without turning it into a sales pitch
  • The who/what/when/where/why framework for questions that actually get answers
  • The scale of 1 to 10 question that uncovers what a homeowner really wants fixed
  • A simple AI trick that shows a customer exactly what better lighting would look like before they buy it
  • Staying in the house versus going out to the truck to build options, and why "it depends" is the honest answer
  • Why personality, not a script, is what actually makes a technician great at this

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Connect with Homer Coffman

HIT (Highly Intuitive Technician Training)
Website: getyourhitt.com
Facebook: facebook.com/HLCoffmanjr
Instagram: instagram.com/getyourhitt
LinkedIn: linkedin.com/company/highly-intuitive-technician-training
Email: [email protected]

Work with Sam

Website: closeitnow.net
Coaching & Training: closeitnow.net/coaching
Email: [email protected]

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