The numbers don't lie

Sam's approach of understanding the person first, their problem second, and the solution third lines up with how we already want to treat our customers. The podcast has helped us put more structure around that, from how we open conversations in the home to how we present options and follow up afterward. Our customers feel heard rather than pressured, and our process is more consistent from call to call. If you're in HVAC and want to get better at sales without giving up your integrity, this show is worth your time. Thank you, Sam, for sharing so much practical advice.

I’ve never really been able to stick with podcasts, but Close It Now has been the exception. Every episode keeps me engaged and gives me something I can apply right away. After transitioning from a management/sales role into a full-time sales position in a new market, this podcast has been incredibly valuable. It’s provided reassurance, practical tips, and strategies that have already made a difference. Highly recommend it to anyone looking to grow in sales.

Huge gratitude to Sam Wakefield from the Close It Now podcast for a profoundly valuable coaching call today. One of the simple shifts that 🤯: I realized I was creating resistance by focusing too much on the methodology instead of the transformation. People don’t want to hear every step of my detox program. They want to know how they’ll feel on the other side: More energy. More clarity. More hope. More support. Sam reminded me that great sales isn’t about overwhelming people with information. It’s about inspiring possibility and creating a genuine sense of: “I’ve got you through this process.” Such an obvious insight in hindsight, yet incredibly powerful in practice. Highly recommend connecting with Sam if you’re a founder, coach, or purpose-driven entrepreneur looking to communicate your value more effectively.

I found Sam and the Close It Now podcast when I was at a low point. I was moving from a home warranty contractor to the retail side of HVAC. I had no idea how to make money other than repair what was in front of me. Through his podcast I have learned so much. I more than tripled my revenue in like a week! He is so easy to listen to and it’s all rather practical. I actually call him when I have serious issues. He’s a great guy and a benefit to the industry. Thank you Sam!

Working with Sam and Close it Now has been an incredible experience and investment in my career. I experienced a huge amount of growth in every area of my sales appointments from developing a pre appointment introduction video to closing and working through the most difficult objections. While working with Sam, I grew my yearly sales and income 30% over the previous year and can not wait to see how that growth continues this year!

I’ve had the opportunity to hear Sam speak at several networking events, and he’s a great guy who clearly knows his stuff. He brings strong sales knowledge, real-world experience, and communicates in a clear, engaging way. Sam is professional, sharp, and genuinely passionate about helping others improve. Definitely worth checking out.

Sam and the close it now team, I only want to extend thanks to you, not only has your podcast shed light on a whole different mindset and customer providing service I was missing out on, but your show has helped me develop in areas of life personal. Kudos on the future new year!

5 STARS ⭐️ ⭐️⭐️⭐️⭐️ Is the least I can do, Sam is the Man. I’ve been a listener of the podcast since 2022 and been waiting to post these 5 STARS until I had something magical to say, here it is…… When you are ready to be someone worth buying from, listen to Sam, I am.

Sam and the Close It Now team are next level. Real deal training that actually changes how you sell and lead. If you’re in the trades, this is who you want in your corner.

Close it Now is 100% the best in the game!! Highly recommend to anyone trying to get to that next level!

Sam never fails to provide relevant content, great guests, awesome beverage recommendations, and more! Thank you for all you do.

Sam from Close It Now has truly transformed the way I approach HVAC sales. His podcast is my go-to “Drive Time University” I tune in daily, and every episode delivers clear, practical insights that have elevated my mindset, refined my word tracks, and strengthened my entire sales process. Sam has a rare gift for breaking down real-world sales situations into actionable strategies that work. If you're in sales and not listening to him yet, you're leaving serious growth on the table. Grateful for all the value he brings!

Sam is a true closer and expert in his field. His podcast and coaching are top notch. Not only can he generate buy in to the psychology behind his methods, but he has the rare gift of being able to take a complex concept and simplify it to easy terms and leave you walking away with step 1, 2, 3 tangible and tactical implementations that almost instantly level you up! If you haven't checked out his podcast, you are missing out on a ton of value!

Sam is a great trainer and creates a very transformative environment and makes the training a fun and interactive session.

An incredible training experience—one of the most ethically grounded and impactful sales/life sessions I’ve ever attended. I can’t overstate the value of having Sam come in to train the team.

Great training session very valuable learning experience. Would recommend to anyone trying to better themselves and their company.

Sam was an incredible instructor! Truly learned so many things in our training and can’t wait to continue learning from him to become more successful

Sam has done an amazing job helping guide myself and my team along the way to show us the best way to execute a great sales process. A lot of great feed back all week long and in each session

I am a Home Comfort Advisor in Nova Scotia Canada. An this material has transformed my in home engagement with my customers. I was closing above industry average, but with this podcasts I have seen my closing rate increase another 15%. It is helping me close on the spot and reduce my need for follow-ups (carry on the conversation). The energy series was amazing. Totally challenged how I approached conversation the home. I have listen to almost all the podcasts available. The podcasts are full of transferable content. I have taken many sales "training" courses. And this is by far the best. Thanks for putting together some great material. I really like how focused it is on the HVAC industry.

Five stars isn't even enough. What Sam brings to the home services industry is priceless! Thank you, Sam.

I was recently on Sam's Close It Now podcast and not only did we have a great conversation but it's clear he is incredibly skilled at helping his clients zero in on what they need to do to uplevel their results. A student of professional development as well as a teacher, Sam Wakefield is the expert you want in your corner.

Close it now had fantastic episodes. Thank you for doing what you do. Looking forward to setting up a 1hour training session.

Working with Sam Wakefield for 30 minutes changed my personal and professional life! He shed light on my blind spots in marketing and sales for my coaching business. I highly recommend working with him; he's a genius! And find him in a new book, Inner Revolution for more insights and guidance. Connect, Reflect, and Profit!

Growth is so important to any company! Sam can get you there! CLOSE IT NOW!

Close it now has the best training. No hype or high pressure sales. Simple, actionable content we can use to grow our HVAC businesses. Whether you are a company owner, experienced comfort advisor, or just getting started, you should definitely be learning from Close it Now and Sam Wakefield.

An absolute gold mine!! Sam consistently brings timely and impactful wisdom that has boosted my close rate, confidence and competence. A must listen for any tradesman (HVAC sales here).

Excellent training and life-coaching. Plenty of content on the podcast and Facebook group to try before you buy. I am a Comfort Advisor who funds my own training and education as I navigate policies that are far from best practices put in place by the PE that owns the company I work for. Therefore, I seek where the most value and ROI is. It is with Close It Now and far above the next closest one. Do yourself and your family and the industry the best thing possible and start listening to the Close it Now podcast.

If you're new to sales or a seasoned professional with a decade of experience, Sam will help you unlock potential you didn’t even know existed. Here’s a fun example: the Monday after his training, my very first sale paid for his program *seven times over*. It was a sale I would have never made without Sam's methods—and I’ve been the top HVAC salesperson in our area for 10 straight years! His approach shows that no matter how successful you are, there’s always room for growth, and Sam will take you to that next level. If you're unsure about taking the plunge, don’t hesitate—this is one decision you won’t regret. His training is genuine, down-to-earth, and grounded in a realistic, ethical sales process that Sam teaches with pride. Truly unmatched.