SAM Wakefield


In a landscape where many HVAC industry trainers seem to be stuck in the past, I’ve chosen a different path. While others are teaching content that hasn’t evolved in 15 to 20 years, I’ve stayed on the cutting edge of the industry, continuously adapting to the changing dynamics of consumer behavior. I firmly believe that the world has transformed significantly in the last 5 years, especially post-pandemic, and with these changes, the way people buy has undergone a paradigm shift. Emotion and feelings are now at the forefront of purchasing decisions.

What sets me apart is my unwavering commitment to staying ahead of the curve. While traditional trainers might have hit cruise control, I’ve been actively engaging with the pulse of the consumer. I’ve integrated the latest psychological insights into my training, delving deep into the psychology behind sales interactions. At the core of my approach is a revolutionary system grounded in Neuro-Linguistic Programming (NLP).

Have you ever truly felt the heat of customer rejection? Have you ever wanted the sales process to be cool and relaxed each time? Sam Wakefield has always believed in learning from the ground up and that was no different when he entered the world of HVAC. Starting on install crews and working in tight spaces, Sam knew he wanted to advance up the chain and so the next obvious step was sales but that came with fear, doubt and anxiety of rejection.

Not one to be stopped he followed the advice of the great Jim Rohn that said “For things to be better, you have to get better. For things to chance, you have to change”