Close More Deals with Technical Mastery + Sales Confidence
A 5-week live virtual training series with Chris Morin (HVAC ProBlog) and Sam Wakefield (Close It Now) — Every Tuesday night in September at 7:00 PM CST.
Homeowners are more informed than ever. They’re researching ACCA standards, asking tough technical questions, and spotting sales fluff from a mile away. If you can’t speak their language with authority, you’re losing deals to contractors who can.
The Design Authority Sessions bridge the gap between technical expertise and in-home sales mastery — so you walk into every sales call as the trusted authority customers choose.
What You’ll Learn Each Week:
📌 Week 1: Load Calculations That Close Deals – September 2
– Master Manual J fundamentals
– Justify premium equipment and crush cheap bid objections
📌 Week 2: Comfort Zones = Profit Zones – September 9
– Spot zoning opportunities (Manual ZR) during walkthroughs
– Position multi-zone solutions as must-haves, not luxuries
📌 Week 3: Matching Systems to Solutions -September 16
– Use Manual S to present options without overwhelming
– Leverage efficiency ratings to justify every dollar
📌 Week 4: Air Distribution Concepts That Sell – September 23
– Apply Manual T to explain airflow problems
– Position proper distribution as the comfort foundation
📌 Week 5: The Duct Design Sales Advantage – September 30
– Identify ductwork opportunities with Manual D
– Differentiate yourself with design mastery
Why This Training Is Different
📌 Live, Interactive, and Practical – 45 minutes of content + live Q&A every week
📌 Two Experts, One Goal – Chris brings the technical authority; Sam brings the sales mastery
📌 Built for Residential Sales Success – Not generic training, but laser-focused on HVAC sales in the home
Who This Is For
📌 Residential HVAC sales pros
📌 Owners looking to boost close rates & average tickets
📌 Contractors tired of competing only on price
Event Details & Pricing
📅 Every Tuesday night in September
🕖 7:00 PM CST
💻 Live on Zoom
💰 Investment:
📌 $250 per session – perfect if you want to focus on specific skills
📌 $950 Full Access Bundle – get all 5 sessions and save $300
Seats are limited to ensure every attendee gets direct interaction.
Stop Competing on Price. Start Winning on Expertise.
Your future self will thank you.